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Design by Dzignine
Thursday, July 24, 2014

Business Card Design - Finish

This is the new look for the business card for my groups' brand. I initially designed the business card but I passed it over to a group member to update the design. 

The geometric pattern seen below was my original idea for bg design on the business card but I didn't have time to whip it up so my group member took on the task and created the design.


The 2 below are the first or prototypes and production sketch of the business card design.


Tuesday, July 22, 2014

Extra pics from Singapore

I just happen to have found these pics on my phone from Singapore, taken on the MRT.
I assumed West Gate was the name of the MRT system when I first arrived in Singapore but is actually a place.





The logo really caught me because of the colours really >< but these are some of the creative branding advertisments on the MRT, supposed;y at the time promoting an event at West Gate.

~ Singapore was an awesome place

Thursday, July 10, 2014

BG Design


My initial design geometric design idea for undlerlaying pattern(s) for business card and perhaps other stationary/ packaging design. 

Note: the pattern is found within islamic geometric design and could be seen in or around Singapore. My hotel room had a changing screen with the pattern engraved into it.



Geometric print on Tea

I spotted this at T2 in Civic. Just thought it could be a form of reference.






I loved how it was printed on the glass. I personally loved the white one.
Friday, July 4, 2014

Project and notes

Righteo... This post should have bee the first post but I wanted to make it the last as it would not only cover the basics of the blog but actually give more precise info on my position on this Singapore trip and my part in my group and assignment. Plus it'll be top post.

So for starters, you would have noticed that i mention a lot about a project or group but no reference to what I mean. This project is an assignment I am doing with 3 other classmates and the project is about creating our own brand and product and actually even selling it but what we come up with is entirely on influences we have picked up on this trip in Singapore.

What we have gone for is to create geometric shaped jewellery and accessories whilst incorporating geometric elements and other Singapore inspirations into our product.

Secondly, my position. It wasn't set in stone until our second week on the trip. We all have our own parts but we all still create a product. I'm creating earrings as my product but I'm responsible for most of the design aspect of this project and they include the business card and packaging and some surface graphics.
The logo was a group design.

Thirdly, I should be registered with welfare and inclusion so I have placed the extension it offeres towards the submission of this blog due to some events that had occured during my time in Singapore.

:)

Production sketches

These were early sketches of ideas for a product around the first few days in Singapore.


Logo production sketches.


Jewellery/product productions on my end. My drawing influences for the design are based on Singapores' national symbolic plant or flower, which is an orchid.


Some packaging design concepts for most products.




And production sketches for the business card.

Day 10 - Presentation Day

Today is our last formal class in Singapore.
It's a good thing we had no activities during the morning as many of us were up quite late doing work for our project presentation.

This is our brand.

We would still need to meet up in the morning for presentation finalizing as we were going to be presenting in front designers we had met over our 2 weeks in Singapore.

This is what i managed to mock up but i was lost for word on my part when it came to presenting. But in the end, we had really good feed back from the designers judging us and i think we had something very unique, including our logo, out of the other groups.




Just some production sketches done on Thursday night.


These are some digital mock ups.


Day 9 - JKR

Many of us are now under pressure of getting work done for our presentation on Friday but today would be the last class outing activity and it was actually a good one ^^

We all went back to the National Singapore Design Center. Our destination was on the top floor but somewhere along the way we got trapped in a stairwell XD

Anyways, our destination was at JKR graphic design and we were all given an interesting presentation on JKR in a cosy space in their office. JKR is a leading graphic design company from England (?) and they specialise in designing packaging and branding for alot of recognisable and big brand name brands.










They started to expand to other parts of the world not too long ago and have many clients at the Singapore branch, 3 being from Australia XD

After the presentation, we were all free to go, get lunch and do as we please. I stayed back a to talk to one of the designers there and she gave out some business cards and a graphic design reference book. Even though we were all free to go and do as we pleased, the tutors were going to show us a place where we could buy some materials for our presentation and also there was a graphic design book store close by. Everyone ended up going XD

Getting there, I headed straight for the book store first and OMG,...so many good design books for all different design related subjects and were pretty cheap too XD
Theey had a sale with 30% off and just showing our UC ID cards got a little extra discount off. I wanted to buy some of the graphic design books but they would weigh my luggage too much as I had plans to travel in Japan next week. I still bought 2 books for hobby purposes.    

The awesome graphics book store with the graphic design books 

As the name of the shop suggests!! art material heaven XD

After lunch, it was back to the studio to do some work. We worked on designs for our product and product packaging. This continued through out the evening, which meant that we would be up till early hours of Friday..... . 

Day 8 - Set task

So pick a favourite piece of art work and discuss or analyse it.

The video sort of says it all....


1. What is the medium?

The medium is video projection.

2. Why do you think the artist chose this medium?

I think it was the best way to show or 'rebel' the idea of putting works (of art or advertisment) on public walls but at the same time, not liberally applying it.

3. Do you think it communicates effectively the curatorial premise of the show/how?

I don't know how to answer this one really.....

4. Are there any elements that give a sense of place and not from Australia? What are they?

Yes as the footage is taken in/from a remote place in Vietnam. The artist must have known that posters or advertisments or even art work like graffiti was not allowed to be placed on walls in public. I could tell it was Vietnam as there was some signs with Vietnamese language and that one of the guards on duty in that area of the museum had let me in on the fact.

5.Can you see a global thread in the work that gives you a greater understanding of the work, what is it - or are you having difficulty reading it? why?

I don't know how to answer this one really.....

6. Is there something about the work that you don't understand and that you might seek out the answer by research later?

Probably a further understanding of the culture, which I come from, as to why the society is like that.

Day 8 - SAM

Today, we visited another museum called SAM or A.K.A Singapore Museum of Art. The purpose of visiting the place was to 'try' and understand the artwork as we would have to learn how to get our messages or products across to people if we had something abstract.


This was an inspirational paragraph that was seen at teh entrance of SAM.

Definitely that museum was very different to the other ones we had visited but there were some really interesting stuff there to look at. At the lobby or entrance of the museum, there was a glass box that was sealed off completely and there was grass growing inside but because of being trapped, you could see mold growing on the grass and being damp, there was dead grass just breaking down to become food for the healthier grass to feed off. The first few sections we walked through, or to say, I walked through the museum, they weren't 'attractive' to me as they were just plain weird, like...there was a plastic model of some guy with underwear ...eeew








These are just some artifacts that started make the walkabout in the museum a bit more interesting.
The tones of pink in frames caught my eye first followed by the rainbow scrolls with medium of patel/paint or some texture build up medium.

Though, as I got in further, there were some fascinating stuff  such as this supernatural info board or even this giant hand drawn map of Singapore and people could leave notes as landmarks or reminders of where they had been.




Another section, as I entered the doorway, was a large show case of these seed pods which supposedly came from a plant that covers or is now rare to Singapore. There were so many and there was even an interactive game board where you just had to match an image of the seed pod to the one displayed on a wall and place the image on the board matching the location of the same image on the wall....if that makes sense.
The seed pods were really thick and around the size of a large walnut.







Another section that interested me was a wall with miniaturized traps.
The idea was to show how humanity had/has been cruel and the mechanisms used to commit such acts...I think... but I wondered why there was a hibiscus amongst the traps? apparently, it is a fake one made to trap humming birds for the study of the tiny birds.




Close to the time we had to meet back in the lobby, I found another section to explore and I found something to write about for our worksheets. The section had very nifty artwork, for a place with little to look at, but some of those works included a giant portrait made with shampoo caps or some figure of a women that looked like it came out of minecraft loool.





After lunch, we headed to the studio. I went alone though as I had lunch near SAM and then made my own way back to the studio. I did get lost though....so much
 for someone saying just go straight. did anyone say to turn at a certain traffic light???

Anyways, we continued working on our project. We had ideas of changing the logo, which was annoying, but we also got started on designing our product and the supposed design of a store to sell our product.