One of the things that caught my eye today were the geometric concrete 'towers' that were seen around the NUS campus gardens.
They have a modern industrial feel but that is quite an obvious fact. Though, I am more interested in the different geometric shapes and forms that have been constructed within each of the 'towers' as I feel like they can be an inspiring ideas for my groups' product and brand.
Upon wondering elsewhere on the campus, such as the NUS shopfront, I noticed that the displays or packaging used strong colours of blue, gold-ish yellow and red, which would obviously resonate with the colours of the NUS logo but designs on the merchandise didn't quite fit in with the NUS branding, in my opinion.






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